What is the Kona Farmers Market?
The Kona Farmers Market is a vibrant outdoor marketplace located in the heart of Kailua-Kona, on the leeward side of Hawaii’s Big Island. This weekly gathering is a celebration of the island’s rich agricultural heritage and a beloved community tradition that has been bringing together local farmers, food artisans, and residents for over three decades.
Nestled in the picturesque Keauhou Shopping Center, the market offers a unique opportunity to immerse yourself in the authentic flavors, sights, and sounds of Kona. Here, you’ll find an array of locally grown produce, freshly caught seafood, tropical fruits, and an impressive selection of Hawaiian specialties, all sourced from the fertile volcanic soil and surrounding Pacific waters.
Market Days and Hours
The Kona Farmers Market is open three days a week – Wednesday, Saturday, and Sunday. The hours are:
Wednesdays: 7am – 4pm
Saturdays: 7am – Noon
Sundays: 7am – Noon
Saturdays are the busiest day at the market, with crowds arriving early to get the best selection of fresh produce, baked goods, and other locally-made items. Vendors recommend arriving before 10am on Saturdays to beat the biggest crowds and hottest part of the day. Wednesdays and Sundays have a more relaxed vibe with smaller crowds.
No matter what day you go, it’s best to get to the Kona Farmers Market early when vendors have just set up with their freshest inventory. The market has a lively atmosphere in the morning hours. As the day goes on, selections become more limited as popular items sell out quickly.
Getting to the Kona Farmers Market
The Kona Farmers Market is located in the heart of Kailua-Kona, a vibrant coastal town on the Big Island of Hawaii. The market is held every Wednesday and Saturday from 7 a.m. to 12 p.m. at the corner of Palani Road and Hualalai Road, just a few blocks from the famous Kailua Bay.
If you’re driving, there’s a large parking lot adjacent to the market, making it easy to find a spot. However, it’s best to arrive early, as the lot can fill up quickly, especially on Saturdays. Alternatively, you can park on the nearby side streets or take advantage of the free public parking lots scattered throughout Kailua-Kona.
For those staying in the Kona area, the market is easily accessible by foot or by taking a short drive. If you’re coming from other parts of the island, simply follow the Queen Kaahumanu Highway (Highway 19) and take the Palani Road exit. The market will be on your left, just a few blocks down Palani Road.
No matter how you choose to get there, the Kona Farmers Market is a must-visit destination for anyone exploring the Big Island. Its central location and ample parking make it a convenient stop for both locals and visitors alike.
What’s Sold at the Kona Farmers Market
The Kona Farmers Market is a vibrant showcase of the Big Island’s locally grown produce and artisanal goods. Visitors can expect to find an abundance of fresh fruits and vegetables, many of which are unique to Hawaii’s tropical climate. Ripe papayas, pineapples, mangoes, and dragonfruit are among the exotic offerings, alongside familiar favorites like tomatoes, lettuce, and sweet potatoes.
Beyond the produce section, the market is a haven for foodies seeking authentic Hawaiian flavors. Vendors sell freshly caught seafood, including ahi tuna, mahi-mahi, and succulent shrimp. Baked goods like Hawaiian sweet bread, malasadas (Portuguese-style doughnuts), and coconut candies tempt with their irresistible aromas.
The Kona Farmers Market is also a hub for locally made crafts and goods. Skilled artisans showcase their wares, from intricately woven lauhala baskets and hats to vibrant Hawaiian prints and jewelry. Visitors can find unique souvenirs, such as Kona coffee beans, macadamia nuts, and handmade soaps infused with tropical scents.
Meet the Vendors
At the Kona Farmers Market, you’ll find a diverse array of vendors offering everything from fresh produce and locally-grown coffee to handmade crafts and prepared foods. Here are a few of the standout vendors you won’t want to miss:
Kona Coffee Living History Farm: This family-run farm has been growing and selling Kona coffee for generations. Stop by their booth to learn about the rich history and traditions of Kona coffee cultivation, and sample some of their award-winning brews.
Aunty Lani’s Hawaiian Treats: Aunty Lani’s is a local favorite, known for their mouthwatering Hawaiian specialties like kalua pork, laulau, and haupia (coconut pudding). Their booth is a must-visit for anyone craving authentic island flavors.
Kona Lavender Farm: Step into a world of fragrance at the Kona Lavender Farm booth. Here, you’ll find an array of lavender products, from essential oils and soaps to culinary lavender and lavender-infused honey.
Kona Woodworkers Guild: Admire the handiwork of local artisans at the Kona Woodworkers Guild booth. From intricately carved bowls and utensils to furniture and home decor, these one-of-a-kind pieces showcase the beauty of Hawaiian woods like koa and mango.
Kona Fruit Stand: With its vibrant array of tropical fruits like lilikoi, rambutan, and dragon fruit, the Kona Fruit Stand is a feast for the senses. Be sure to ask the friendly vendors for tips on selecting and preparing these exotic delights.
The Kona Coffee Experience
The Kona coffee belt is a fertile region on the western slopes of Hualalai and Mauna Loa volcanoes, where the combination of mineral-rich volcanic soil, ideal sunshine, and gentle showers creates the perfect microclimate for growing some of the world’s most prized coffee beans. At the Kona Farmers Market, you can immerse yourself in the rich tradition of Kona coffee cultivation.
Stroll through the market and inhale the intoxicating aroma of freshly brewed Kona coffee wafting from various vendors’ stalls. Many farms offer free samples, allowing you to experience the distinct flavors and nuances of different Kona coffee varieties. From the bright, vibrant notes of the classic Kona blend to the deep, complex flavors of the highly sought-after peaberry beans, each sip is a revelation.
Engage with the passionate farmers and roasters who dedicate their lives to producing exceptional Kona coffee. Learn about their sustainable farming practices, the meticulous hand-picking process, and the artisanal roasting techniques that bring out the best in every bean. Their stories and insights will deepen your appreciation for the craft and labor of love that goes into every cup.
Don’t miss the opportunity to purchase freshly roasted Kona coffee beans directly from the source. Many vendors offer a variety of roast levels, from light to dark, as well as flavored coffees infused with local ingredients like macadamia nuts or coconut. Stock up on these prized beans to savor the authentic taste of Kona at home or to share with loved ones as a unique Hawaiian souvenir.
Cultural Events and Demonstrations
The Kona Farmers Market is more than just a place to shop for fresh produce and locally-made goods. It’s a vibrant hub that celebrates the rich cultural heritage of the Hawaiian Islands. Throughout the year, visitors can enjoy a variety of cultural events and demonstrations that showcase the islands’ traditions and way of life.
One of the highlights is the regular hula performances by local halau (hula troupes). Graceful dancers adorned in colorful lei and traditional garments take to the market’s central stage, swaying their hips and telling stories through their mesmerizing movements. These performances offer a glimpse into the ancient art of hula, which has been an integral part of Hawaiian culture for centuries.
In addition to hula, the market often features live music performances by talented local musicians. The melodic strumming of ukuleles and the soulful rhythms of Hawaiian drums fill the air, creating a lively and festive atmosphere. Visitors can sit back, tap their feet, and immerse themselves in the enchanting sounds of the islands.
Throughout the year, the market also hosts special cultural events and celebrations. During the annual Merrie Monarch Festival, visitors can witness the prestigious hula competition and enjoy a wide range of cultural activities, including arts and crafts demonstrations, traditional games, and more.
Whether you’re a first-time visitor or a seasoned local, the Kona Farmers Market offers a rich and authentic cultural experience that celebrates the beauty and diversity of the Hawaiian Islands.
Tips for Visiting the Kona Farmers Market
The Kona Farmers Market is a vibrant and lively experience, but there are a few tips to keep in mind to make the most of your visit:
Best Times to Go
The market gets busier as the morning goes on, so arrive early (around 7 AM) to beat the crowds and have the best selection. Wednesdays and Saturdays are typically less crowded than Sundays. Avoid the heat of the midday by wrapping up your visit before noon.
What to Bring
Bring reusable shopping bags to carry your purchases, as well as a small insulated bag or cooler for perishable items like fresh fish or dairy products. Wear comfortable shoes, a hat, and sunscreen, as you’ll be doing a lot of walking in the open-air market. Cash is preferred, so bring small bills to make transactions easier.
Negotiating and Haggling
While not expected, friendly negotiation is often accepted at the Kona Farmers Market, especially toward the end of the day when vendors may be more willing to offer discounts on remaining inventory. However, avoid being overly aggressive, as the vendors are small farmers and producers.
Sampling and Tasting
Many vendors offer free samples of their products, from fresh tropical fruits to locally made jams and sauces. Don’t be shy about trying before you buy – it’s encouraged! Just be sure to ask before sampling.
Talking to Vendors
The vendors at the Kona Farmers Market are a wealth of knowledge about their products, growing practices, and the local culture. Engage in conversation, ask questions, and learn about the stories behind the items you’re purchasing.
Respecting the Market
Remember that the Kona Farmers Market is a community gathering place. Respect the vendors, other shoppers, and the market grounds by cleaning up after yourself, being mindful of noise levels, and following any posted rules or guidelines.
Farmers Markets on the Big Island
Hilo Farmers Market – Located in downtown Hilo, this market is open every Wednesday and Saturday from 6am to 4pm. It’s a favorite among residents and visitors alike.
Keauhou Farmers Market – Situated in the Keauhou Shopping Center, this market takes place every Saturday from 8am to 12pm. In addition to fresh fruits and veggies, you’ll find locally made jams, honey, and other specialty items.
Pahoa Village Farmers Market – This lively market in the Puna district is open every Sunday from 8am to 2pm.
The Importance of Supporting Local Farmers
Supporting local farmers is crucial for promoting sustainable agriculture, preserving small-scale farming traditions, and fostering a strong community-based food system. Additionally, local farmers typically use fewer preservatives and chemicals, resulting in a healthier and more natural product.
Furthermore, supporting local agriculture contributes to environmental sustainability by reducing the carbon footprint associated with transporting food over long distances. By choosing locally grown produce, you’re voting with your dollars for a more sustainable and resilient food system.
Fun Facts About the Kona Farmers Market
The Kona Farmers Market has a rich history dating back to the 1980s when a group of local farmers banded together to sell their fresh produce directly to the community. What started as a small gathering has blossomed into a beloved weekly event that attracts locals and visitors alike.
It’s a testament to the thriving agricultural community on the Big Island and the commitment to sustainable, locally sourced produce.
Interestingly, the market has become a hub for preserving and celebrating Hawaiian cultural traditions. Visitors can often witness hula performances, traditional craft demonstrations, and even learn about ancient farming techniques passed down through generations.
Make a Day of it in Kona
For those seeking adventure, consider embarking on a guided hiking tour through the lush rainforests or along the rugged coastline. Explore vibrant coral reefs, encounter majestic sea turtles, and even spot majestic humpback whales during their annual migration.
Explore the fascinating archaeological sites, witness traditional practices, and immerse yourself in the island’s captivating past.
